What does your farm look like on Google? I've written about this before so you can understand how the farm looks to the rest of the world via your own farm website, social media, news articles, and so...
‘Tis the season for rambling posts and general unfriendliness on account of political views. As election day grows closer, I am reminded of 2016 and the massive fallouts of that November
When speaking with farmers, many times I learn they haven't seen the social media posts or advertisements being placed by their national and local checkoffs
As you've probably seen, “Got Milk?” is back, and it has been showcased on national television outlets such as ESPN and on popular social media platforms, including TikTok
Finely tuned rations, stringent milking procedures, and compliance to sound reproductive protocols all lead to well-run dairies. In journalism, the same can be said of a watchful eye that carefully reviews...
You might be thinking that with COVID-19 stay-at-home rules in place and limits on how many people can gather, your annual National Dairy Month farm tour should be canceled, too
When it comes to building a website, you need a domain name. It's what people will type into Google when they are searching for your farm and it should match the brand you want to emphasize and take control...
When we look at the two communications platforms of websites and social media, we need to see them as separate entities instead of an “either/or” option. There is a reason that most businesses...
My job with the dairy checkoff is to study everything that is going on outside of the dairy industry. While that may seem like somewhat of a disconnected way to work on the dairy farmers’ behalf,...
We have all seen the local foods movement continue to expand. Customers looking for foods produced in their region have even been paying more to know where that food was grown
Last week I taught class of high school juniors and seniors about marketing, and we were discussing where their target audience would be using social media
There are a lot of farmers out there this year feeling pretty grinchy. Winter is coming, some of us are still harvesting, our finances aren’t getting any better, and with the recent news of Dean’s...
TikTok is a global social network based on video content that started in China. The audience is mostly younger people (under 30 years old), and it is around the size of Instagram with about 1 billion users
